A campaign that helps transform neighbourhoods into communities
A month of September dedicated to heroes
Our employees share the desire to serve Canadians and their projects, whether they be home improvement projects or inspiring projects in their communities. Through the Heroes campaign, our network helps build stronger communities across the country by relying on three key elements:
Throughout the month of September, all corporate stores within the RONA network, as well as some of our distribution centres and participating RONA affiliated dealer stores, are raising funds to support the mission or a specific project of non-profit organizations or public schools that, through their programs and actions, are true heroes in their communities.
At the end of the fundraising campaign, we match 50% of donations raised by each location, up to a maximum of $2,000 per location.
To further support the mission or specific project of their charity partner, some of our employees also choose to devote their personal time to volunteering with the organization selected by their team.
2022 campaign: 1,440,000 times thank you
For the 2022 edition of the Heroes campaign, six of our distribution centres, as well as 81 RONA affiliated stores, joined our RONA, Lowe’s and Réno-Dépôt corporate stores in this flagship campaign. In total, 313 sites among our network joined forces to support an organization acting as a true hero in their community. Together, they raised an impressive sum, which we matched by 50%, up to a maximum of $2,000 per store or distribution centre. Thanks to the collective efforts of our network and to the generosity of our customers and those of our affiliated dealers, we were able to present a grand total of over $1.44 million to 242 hero organizations throughout the country.
2022 campaign: an unprecedented engagement
To discover the hero organizations supported in your area and the sums presented as part of the 2022 Heroes Campaign, click on one of the links below:
Employees at Réno-Dépôt Rosemère chose to support the Maison des Petits Patro des Basses Laurentides for their Heroes campaign. They raised more than $6,500 for the organization.