Privacy statement

Effective Date: April 15, 2021

RONA values and respects your privacy. This Privacy Statement describes how RONA and its subsidiaries, related entities and affiliates collect, use, share, retains, and protects personal information, and of the choices you can make regarding your personal information.

Scope & Accountability

This Privacy Statement applies to personal information collected by the operations of RONA and its subsidiaries, related entities, and affiliates at physical locations in Canada and on their Canadian websites and domains, including, but not limited to, RONA, Lowe's, Reno-Depot, Dick’s Lumber, as well as and (collectively, “RONA”). 

This Privacy Statement does not apply to:

  • Lowe’s operations outside of Canada (including the websites supporting such operations), which may be subject to their own privacy statements and policies posted on their websites, such as
  • Your interactions with third parties or their websites that are linked to or accessible from RONA websites or that are operated by unaffiliated parties, even though the website may contain references to RONA
  • RONA employment-related records (other than job applicant information)
  • RONA stores operated by independent dealers (including any other activities by or communications from such dealers)

All employees and those working on behalf of RONA are responsible for following this Privacy Statement. RONA

 has a Privacy Officer who is responsible for overseeing RONA’s compliance with this Privacy Statement. Please see "How to Contact Us" for information on how to contact RONA Privacy Officer.

What Information We Collect

We collect your personal information in order to provide products and services to you, to communicate with you, to enhance our products, services, and operations, and for other operational, legal and compliance purposes. Below are some examples of personal information we collect:

  • Identification information that can be used to identify you, such as your name, alias, address, phone number, or email address. We may also collect online identifiers, such as your IP address, when you browse our websites or use our applications. We may collect government-issued ID for certain types of transactions — but please provide government-issued ID information only if we ask you to.
  • Transactional or commercial information, such as products or services you purchased or considered purchasing.  We may also collect your payment card information when you complete a transaction.
  • Online activities information, such as browsing history, search history, and other information when you interact with our websites, applications, and advertisements.
  • Geolocation data, including precise geolocation data if you allow our application to collect it.
  • Audio, electronic, or visual information, such as audio or video recording when you call us or when you come to our stores, but please note we may not be able to associate such recordings with you.
  • Demographic information, such as age, gender and family status.
  • Inferences or preferences we learn or infer about you.
  • Other information about you, such as professional or employment-related information, or education information, when you provide us the information in a survey.

We do not knowingly collect or disclose personal information from youth or children under the age of 18 without parental or guardian consent. If a youth or child under the age of 18 has provided us with personally identifiable information, we ask that a parent or guardian contact us so that the information can be deleted.

What Are the Sources of Your Information

We collect different types of information about you from a number of sources, including information you provide to us, information we automatically collect, information we obtain from other sources (specified below), and information we derive or infer about you.

Information You Provide

You may choose to provide us with information when you interact with us. Examples include:

  • Identification information. You may provide your contact information, such as name, address, and phone number in case we need to reach out to you, such as arranging delivery or pickup. You may also set up your login and access credentials if you become a registered user of our websites. To complete transactions, we may collect your payment information and signatures. You can also provide your contact information, such as email, address, or phone number to receive promotional messages from us. If you apply for a charge account  available at RONA stores or some of the Reno-Depot and Lowe’s stores, we may request additional information such as your date of birth, income, and asset information to evaluate your application. RONA solely makes credit decisions and manages these charge accounts.
  • Transactional or commercial information. You may provide or generate commercial information regarding your RONA purchases, returns, exchanges, warranties, and rebates.
  • Demographic information. You may provide your demographic information, including age, gender, marriage, and family status, such as when you complete a survey from us.
  • Your preferences and inferences. You may let us know your preferences in a survey, contest, promotion or sweepstakes, or other content you submit, such as product reviews.
  • Professional, educational employment-related information. You may also provide other professional, educational, or employment-related information when you respond to our surveys.
  • Other personal information, such as your medical and insurance information, which may be provided in the unlikely event you are injured and/or your property is damaged while at our location or as a result of any services and/or products we have provided to you.In such circumstances, notwithstanding anything to the contrary in this Privacy Statement, we will only use such information for the purpose of assessing and administering your injury or loss and any resulting claim and as otherwise required or permitted by applicable law.

Information Collected by Automated Means

We collect information by automated means online and offline. When you use our websites or mobile applications, RONA and our partners may collect certain information by using Cookies and Other Technologies. If you choose to connect your mobile device to our free in-store Wi-Fi, we may collect your device usage information. When you visit our store or call our customer care hotline, we may collect audio or video information.

We collect the following information via automated means:

  • Identification information, such as your IP address, device ID, cookie ID, mobile advertising identifier, or pixel identifier.
  • Online activities, such as browse and search history, interactions with our websites, applications, clickstreams, or other information about your online interactions.
  • Geolocation data. With your consent, we may collect certain information about your precise location through our mobile applications when it is in use to help you locate the nearest RONA store or for analytic purposes. RONA may compare the geographic information acquired from commercial sources with the IP address collected when you visit our website to derive a general geographic area in order to provide you with information or promotions relevant to your geographic area.
  • Audio, video, or electronic information, such as audio or video (if we engage in video chats with you) recording of the conversations with you when you contact our customer service centers or other support lines which are used for quality control, training, security and analytic purposes. We may also use video monitoring and other tracking technologies at RONA stores to enhance security, protect against theft and other crimes and to monitor in-store traffic patterns, customer counts and interests, and perform similar analytics. Since video recordings capture all activities occurring within a store, it may not be feasible to associate video recordings with you.

Information We Collect from Other Sources

  • Identification information. We may collect your contact information from RONA affiliates, acquired businesses, business partners, public sources, or other individuals, such as through “Refer a Friend” programs or if someone purchases a product and asks that it be delivered to you.
  • Transactional or commercial information. We may obtain your commercial information, such as your purchase history, from RONA affiliates, acquired businesses, or business partners.
  • Inferences or preference information about you, demographic information, professional or employment-related information, educational background, and geolocation information. We may collect inferences or preference information about you from business partners, such as data analytics or survey vendors. We may use such information to conduct aggregated analyses of our customer composition, and we may collect your interest and preference information to recommend products or services that may interest you. We may also learn about your preferences from public sources, such as information you submit in a public forum (e.g., a customer review).

Information We Generate or Derive

  • Inferences or preference information about you. We may generate or derive some information about you based on other information we collect. For instance, we may analyze your information and infer your shopping preferences to provide tailored recommendations to you. We may also conduct analyses based on aggregated or de-identified information.

Why We Collect Your Information
We use your personal information for various business or commercial purposes, including fulfilling products and services, communicating with you, supporting and enhancing our business functions, and for other legal, compliance, and security purposes.

Fulfill Products, Services, and Transactions

We may use your information to provide products and services to you, such as:

  • Provide and deliver products and services, fulfill your orders and transactions, manage returns and exchanges
  • Process, record and track your purchases, payments, returns, warranties, and rebates
  • Create and manage your account registrations or benefit or reward program enrollment, when you register an account with us
  • Conduct and administer contests, surveys, and sweepstakes
  • Provide you with in-store navigation and mapping services and help you find store locations near you
  • Fulfill benefits associated with your membership or other use of our products and services
  • Identify and verify your identity when needed to provide you with products and services or access to our systems
  • Determine whether to extend commercial credit to you  and to manage your commercial credit account if you apply

Facilitate Customer Communication and Outreach

We may use your information to facilitate and tailor our outreach to you, such as:

  • Identify and communicate with you through various channels with transactional or promotional information, such as transaction confirmation and reminder, newsletters, coupons, and other messages
  • Evaluate and respond to your requests, inquiries, and applications
  • Administer programs for product reviews and surveys as submitted by you and other customers

Enhance Our Products, Services, and Operations

We may use the information we collect listed above to enhance our products, services, and operations:

  • Conduct research and internal analytics, develop new products and services, perform market research and data analytics, and analyze our products, services, websites, and applications
  • Customize your experiences in our stores and online, including customized advertisements and offers
  • Determine and manage the effectiveness of our advertising and marketing
  • Administering our websites and applications, and perform accounting, auditing, billing, reconciliation and collection activities

Comply with Legal, Compliance, Law Enforcement, and Security Requirements

We may use your information for legal, compliance, fraud prevention, and security purposes:

  • Comply with and enforce applicable legal requirements, industry standards and our policies and terms, such as our Terms and Conditions of Use
  • Assist law enforcement and respond to regulatory inquiries
  •  Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity and prosecute those responsible for that activity

How We Share Information

We share your personal information with unaffiliated entities (companies outside the RONA family) with your proper implied or express consent. Specifically, we share your personal information to conduct business with service providers and business partners and comply with legal requirements.

Service Providers and Business Partners

We may disclose your personal information to companies that provide various services to us in areas, such as installation, repair, warranty, order processing and fulfillment, information technology, marketing, customer service, data analytics, research and enhancement, fraud prevention, legal, compliance and risk management. These companies may need access to information about you in order to perform their functions.

In limited cases, and with your knowledge, we may disclose information about you to a third party who may also use the information for their own specific purposes. For instance, we may provide your information to a supplier in connection with product warranty or safety issues or with a business partner who is jointly providing or promoting a product or service to you.  If we jointly provide a product or service to you with a business partner, the product or service will clearly indicate that it is a joint product, typically through the use of our and our partner’s brands and logos used in the promotional and marketing material. In such circumstances our business partner’s ability to collect, use and disclose your personal information will be subject to their privacy policy.

In addition, when you browse our sites, through Cookies and Other Technologies, we may share your online activities, such as cookie ID, device ID, IP addresses and clickstreams with a social media or online advertising vendors to serve tailored commercial information to you. For more information on this, please see the Cookies and Other Technologies and Interest-Based Advertising sections below..

Legal, Enforcement, Security, and Investigation

We may disclose information about you (1) if we believe we are required to do so by law, regulation or legal process, such as a court order or subpoena; (2) as we deem appropriate or necessary in response to requests by government agencies, such as law enforcement authorities or tax authorities; (3) when we believe disclosure is appropriate or necessary to protect the rights, property or safety of RONA, our customers or others, including to prevent physical, financial or other harm, injury or loss or to collect debt you owe; or (4) in connection with an investigation of suspected or actual unlawful activity.

Sale or Transfer of Business or Assets

If all or any portion of our business is acquired (including, without limitation, in the event of a reorganization, dissolution or liquidation), your personal information related to the acquired business may be transferred to the purchaser but RONA will require that your personal information only be used by the purchaser and its affiliates in compliance with this Privacy Statement.

Corporate Group

We may share your information within our corporate group for the purposes contemplated in this Privacy Statement. Where we share your information within our corporate group, we use contractual and other measures to ensure that such information is protected in accordance with this Privacy Statement.

RONA’s Independent Dealers

We may also provide your personal information to dealers that operate RONA-branded stores for order fulfillment, rebate management, and other purposes to facilitate your transactions.

Aggregate or De-Identified Data

We may share or make public aggregate or de-identified data derived from personally identifiable information. Such information, however, will not identify you or any other individual.

How We Retain and Protect Information

RONA retains personal information for as long as it is necessary to process related transactions, maintain appropriate financial and audit records, provide and improve our products and services, protect RONA legitimate business interests, and for as long as may be required by applicable laws.

We maintain administrative, technical, and physical safeguards designed and intended to protect personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure, or use. Despite these safeguards, due to inherent uncertainty in the use of the internet and information systems and the potential for unlawful attacks by third parties, we cannot guarantee that the use of our systems, websites, or applications will be completely safe or secure.

RONA may process and store your personal information at a RONA facility or a facility of an affiliate of RONA in the United States of America, India, or any other country in which it maintains its facilities. In addition, some of RONA service providers, agents, and suppliers are located outside of Canada. Information processed in such countries may be subject to access by law enforcement or other governmental agencies in those countries pursuant to lawful orders or legal process. While your personal information may be subject to the laws of those jurisdictions, RONA policies require that personal information processed or stored outside of Canada or used by service providers, agents, and suppliers outside of Canada are always subject to protections comparable to those required under the applicable laws of Canada and will not be disclosed to third parties except with consent or as set out in this Privacy Statement. If you would like to obtain access to written information about RONA policies and practices with respect to its service providers located outside of Canada or otherwise have any questions regarding these service providers, please contact RONA Privacy Officer at the Contact Us address below.

How to Exercise Your Privacy Choices

Give and Withdraw Consent

We obtain your implied or express consent appropriate for the type of personal information being collected, used, or disclosed in accordance with this Privacy Statement.  You may withdraw consent for the collection, use, and disclosure of personal information, subject to legal or contractual restrictions, and reasonable notice.

You may withdraw your consent to the collection, use, and disclosure of your personal information. If you request RONA to do so, RONA will take reasonable steps to destroy or delete active personal information that you have provided to us.  In some circumstances, the withdrawal of consent to retain, use, or disclose your personal information may impact our capability to provide products or services to you.  Please also note, we need to keep certain information when permitted by law to complete the transactions, detect security incidents, prevent fraudulent or illegal activities, identify and repair errors, comply with laws and regulations, and for other solely internal and lawful purposes.

You may withdraw your consent to the use of your personal information for the purpose of sending you our newsletters and the latest offers by e-mail by unsubscribing. Each commercial e-mail will provide you with the opportunity to unsubscribe. You will still receive transactional e-mails when you make a purchase online.

You may make a written request to RONA Privacy Officer at the How to Contact Us address below. When submitting a withdrawal of consent, you will be asked to provide suitable identification or to otherwise identify yourself.

Access and Correct Your Personal Information

We strive to keep accurate information by using technology and management processes and policies. Upon receipt of a written request, RONA will provide individuals with reasonable access to the personal information they provided to RONA as well as the ability to correct the information, if necessary. To protect your privacy and security, RONA will also take reasonable steps to verify your identity before releasing any information to the requesting party and before any corrections will be made. RONA may request appropriate proof of the requested corrections.

If you are a registered user of our websites, you can view or update your registration information by logging into your account.

Other Important Considerations

Cookies and Other Technologies

Cookies refer to small packets of data that websites send to your computer or other internet-connected devices. RONA and our business partners use them for different purposes. These technologies can uniquely identify your browser and log information, such as your device type, system and browser information, IP address, system language, location, and your interactions with the site. Like other websites, we need some essential cookies for our website to function properly. We also use some functional cookies to pre-populate your log-in ID to make it easier for you or to help us remember where you left off when you shopped, so you do not have to restart all over again. We may use browser cookies, flash cookies, and other types of local storage.

RONA and our business partners also use cookies with other technologies, such as tags, beacons, or pixels. They allow us to count visitors to our webpages, evaluate the effectiveness of our promotional campaigns, or recommend relevant products and services to you when you browse social media or other websites. We think these technologies create meaningful interactions with you and are helpful, but you can let us know that you prefer otherwise by opting-out from these advertising cookies and technologies. You can find more information and options in the Interest-Based Advertising section. 

Interest-Based Advertising

RONA may collect data about your activities on our websites for use in providing advertising tailored to your individual interests, and we may share your online activities information, such as cookie ID, device ID, IP address and clickstream on our websites with advertising networks administered by third parties. These ad networks track your online activities over time and across websites by collecting information through automated means, and they use this information to show you advertisements that are tailored to your individual interests. The information they collect includes information about your visits to our websites, such as the pages you have viewed. This collection and ad targeting take place both on our websites and on third-party websites that participate in the ad network, such as sites that feature advertisements delivered by the ad network. As a result, you may see certain ads on other websites based on prior activity on our websites, and vice versa.

The Digital Advertising Alliance of Canada (DAAC) has created guidance for online advertisers and provided a mechanism for such advertisers to comply with users' choices regarding interest-based ads. Visit the DAAC website to learn more about ad networks, including how to opt out of interest-based ads.

Social Media Widgets

RONA websites and applications may include social media features (for example, a Facebook "Like" button or sign in with Facebook or Google). These features are connected to third-parties and may allow such third parties to collect certain information, such as your IP address and which pages you visit on our websites. These social media features are not operated by RONA. Your interactions with these features are governed by the privacy policies of the company providing the features.

Links to Other Websites

RONA websites and applications may provide links to third-party websites for your convenience and information. For instance, they may link to websites of product suppliers, manufacturers, and service providers. If you access those links, you will leave the RONA website. RONA does not control those sites or their privacy practices, which may differ from RONA practices. RONA does not endorse or make any representations about third-party websites. The personal data you choose to provide to or that is collected by these third parties is not covered by the RONA Privacy Statement. RONA encourages you to review the privacy policy of any company before submitting your personal information to that company.

Additional Disclosure to Job Applicants

We collect information from you during your job application, including: (1) identification information, such as your name, address, phone number, email, application portal account credentials and government-issued ID (if asked), (2) online activities, such as your interactions with our Career Portal, (3) professional or employment-related information, such asemployment status; employment history, references or your résumé, (4) education information, such as your education background, (5) geolocation information, (6) demographic information, personal or family employment affiliation with RONA, (7)audio, video or electronic information, when you communicate with us during your application or interview process and (8) other personal information, if it identifies, relates and can be reasonably associated with or linked to you. We use the information for evaluation, background check, communication and analytic purposes.

How to Contact Us

RONA values your opinions. If you have a privacy inquiry, compliment or complaint, you may direct your inquiry, compliment or complaint to RONA Privacy Officer at [email protected] or by submitting a written request to:


Attn: RONA Privacy Officer – Legal Department

220, chemin du Tremblay
Boucherville (Québec) J4B 8H7

Changes to this Privacy Statement

If RONA changes this Privacy Statement, RONA will post the revised statement in its entirety on its websites and other applicable websites with an updated revision date. If RONA makes significant changes to the way it collects or uses personal information, RONA may also notify you by other means such as sending an e-mail or posting a notice on the home page or in the RONA stores.