Hair Massacure: Lowe's Canada presents $103,124 to help sick children in Alberta

  • Today, 21 RONA and Lowe’s employees in Alberta shaved their heads for donations during the great "hair massacre," the highlight event of the campaign
  • The funds raised through the Hair Massacure campaign will go to Children's Wish Foundation of Canada and Terry Fox PROFYLE

Boucherville, QC – February 21, 2020 – Lowe’s Canada, one of Canada’s leading home improvement retailers operating or servicing close to 600 corporate and affiliated stores under different banners, ended its 12th Hair Massacure campaign today with the unveiling of a cheque in the amount of $103,124. This annual campaign, which ran from January 20 to February 19 in the 33 RONA and Lowe's corporate stores in Alberta and at the Lowe's Canada distribution centre in Calgary, supports organizations that help sick children in Alberta. The funds raised this year will go to Children's Wish Foundation of Canada, an organization that provides children with life-threatening illnesses the opportunity to make a wish come true, and Terry Fox PROFYLE, a Canada-wide research project dedicated to finding new cancer treatments.

Several employees of the Lowe's Canada network gathered at the West Edmonton Mall today to celebrate the unveiling of the cheque and encourage their 21 colleagues participating in the “hair massacre,” the highlight event of the campaign, during which numerous people shave their heads for donations. "Hair Massacure is a campaign that is very dear to RONA employees. This enthusiasm resonated with our colleagues at Lowe's stores across the province, who joined us for the first time this year," said Scott Legrand, Store Manager at RONA Stony Plain in Edmonton and Captain of the Hair Massacure campaign for Lowe's Canada. “It is inspiring to see our network rally for the cause and to witness the generosity of our customers, who never hesitate to donate to bring hope to sick children."

"At Lowe’s Canada, we think it's important to do our part to support organizations that work with sick children and their families. In addition to participating in the Hair Massacure campaign, we are also active with other organizations whose work helps to provide care and hope to sick children in Canada, such as Children's Miracle Network, which supports 14 children's hospital foundations across the country, including Opération Enfant Soleil,” added Jean-Sébastien Lamoureux, Senior Vice-President, Public Affairs, Asset Protection and Sustainable Development at Lowe's Canada. "I would like to recognize the excellent work of Scott Legrand, who brilliantly spearheaded this campaign and inspired his colleagues to give their best. I would also like to thank all of the Lowe’s Canada employees who contributed directly or indirectly to this great success.”

“We are absolutely thrilled with Lowes Canada’s participation in Hair Massacure this year. Their contribution to our campaign will make a large and immediate difference in the lives of children with cancer and other critical illnesses. Gratitude also goes out to the generous and passionate RONA and Lowe’s customers who made in-store donations over the last month. Your commitment to community is life-changing,” said Kyla Martin, Director, Western Region, Children’s Wish Foundation of Canada.

Since 2003, Hair Massacure has raised over $12 million in support of organizations that help children with cancer or a life-threatening illness. Each year, hundreds, if not thousands, of people in Alberta take part in this “hair massacre” benefitting organizations supported by Hair Massacure. This year, no fewer than 120 employees from the Lowe’s Canada network dyed their hair pink for the cause, in addition to the 21 who took part in today's event.

To share this news on social media, please use @Lowe’s Canada (LinkedIn) and @LowesCanadaCorp (Twitter).

About Lowe’s Canada

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With fiscal year 2018 sales of $71.3 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Based in Boucherville, Quebec, Lowe’s Canadian business, together with its wholly owned subsidiary, RONA inc., operates or services close to 600 corporate and independent affiliate dealer stores in a number of complementary formats under different banners. These include Lowe’s, RONA, Réno-Dépôt, Ace and Dick’s Lumber. In Canada, the companies have more than 26,000 associates, in addition to approximately 5,000 employees in the stores of independent affiliate dealers operating under the RONA and Ace banners. For more information, visit