Lowe's Canada celebrates opening of new Calgary Crowfoot Lowe's store with enhanced customer offerings

Boucherville, QC – December 7, 2017 – Lowe’s Canada opened today its third store under the new model of Lowe’s stores in Canada which offers an enhanced shopping experience. The store, located at 90 Crowfoot Way NW in Calgary, was converted from the former RONA Home and Garden. It was designed by taking the best of Lowe’s and RONA’s offering to create the new model of Lowe’s stores. This is the second new model Lowe’s store to open this year in Alberta.

“We are actively pursuing the evolution of Lowe’s Big Box in Canada with the opening of this third new model Lowe’s store. We are thrilled to offer the Calgary community a new shopping experience by taking the best of what both Lowe’s and RONA have to offer to create a new Lowe’s Big Box model, and this, just in time for the Holiday season” said Guy Beaumier, Interim Executive Vice-President, Lowe’s Canada Big Box Retail. “With this new store model, customers now have access to enhanced offers in product, pricing, services and financing, including brand new features to better serve our contractor clientele.”

The store underwent an extensive 16-week physical transformation from the former RONA which involved construction, departmental sequencing of new racking and re-merchandising, branding and IT conversion, as well as a significant investment in our people with exhaustive training focused on new product knowledge and customer service.

New Retail Experience
The new Crowfoot Lowe’s will offer an enhanced retail experience including:

  • A wider assortment of seasonal products such as patio, Halloween and items for the Holiday season including the latest fashion trends.
  • The introduction of entirely new product categories including appliances, Lowe’s private labels, and top brands such as John Deere, Husqvarna, and Cub Cadet.
  • A broader selection of fashion plumbing products such as tubs, showers, toilets, vanities, sinks and faucets with the introduction of high-profile brands such as Kohler and Grohe.
  • Floor displays featuring the latest fashions in wood flooring and tiles with larger displays at eye level allowing customers to better visualize their projects and better experience the texture of flooring products.
  • Access to more than 100,000 products on www.lowes.ca

Enhanced Contractor Experience
The new Crowfoot location marks an enhanced shopping experience for pros and commercial customers, including:

  • The introduction of the Contractor Rewards Program (i.e. loyalty and pricing program)
  • Access to a drive-through lumber yard where contractors can load their vehicles directly to save time, as well as have access to a broader lumber assortment.
  • The Crowfoot store is the third Lowe’s store in Canada to introduce charge accounts that will allow commercial customers to shop at any RONA corporate store and new model Lowe’s store in Canada and receive a single monthly invoice.
  • Introduction of corporately owned and operated delivery trucks to provide a more personalized level of service for deliveries to contractors.
  • Enhanced assortment in key contractor categories including lumber, building materials, millwork, tools, hardware, etc.

The new Crowfoot Lowe’s marks the company’s 59th store in Canada under the Lowe’s banner and the company’s sixth Lowe’s location in the Calgary market. The store represents a local investment in excess of $7.8 million and created 40 new jobs – in total the store has 147 permanent positions and approximately 45 seasonal roles.

The store offers about 40,000 products in-stock to meet customers’ home improvement needs, and features retail offering space of more than 188,000 square feet, including 114,570 square feet of retail sales space, an adjacent Garden Centre of 17,540 square feet, a covered lumberyard of 8,644 square feet, and an additional outdoor drive-through lumberyard of 48,129 square feet.

Today, local dignitaries and Lowe’s executives joined employees from the store to celebrate the grand opening through an official board cutting ceremony and community grant presentation. Lowe’s donated $5,000 to the Thomas B. Riley School to fund the upgrade of the school’s gymnasium.

Grand Opening Events
Grand opening activities for the new store, where customers can enjoy free sessions, giveaways and contests, will continue until Monday. These include:

  • Children’s Workshop for families on Saturday, December 9 at 10 a.m.
  • Giveaways including Sylvania A19 LED 60-watt light bulb (first 1,000 customers, Thursday only); 75 Sprite shower filters (first 75 customers, Friday only); $25 Lowe’s gift card (first 200 customers, Saturday only) and a Bosch 32-pc. screwdriver bit set (first 200 customers, Sunday only).
  • Customers can also enter to win 1 of 4 grand prizes.
  • Contractor exclusive VIP event on Monday, December 11 from 12 to 2 p.m. There will be a draw to win 1 of 3 $250 Lowe’s gift cards and contractors can fill out a ballot to win 1 of 4 tool prizes. To register, contractors can call the store at 403.239.5850 and ask to speak with the Contractor Specialist to request an invite.

About Lowe's Canada
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 17 million customers a week in the United States, Canada and Mexico. With fiscal year 2016 sales of $65.0 billion, Lowe's and its related businesses operate or service more than 2,370 home improvement and hardware stores and employ over 290,000 people. Based in Boucherville, Quebec, Lowe's Canadian business, together with its wholly owned subsidiary, RONA inc., operates or services more than 600 corporate and independent affiliate dealer stores in a number of complementary formats under different banners. These include Lowe's, RONA, Réno-Dépôt, Marcil, Dick's Lumber and Ace. In Canada, the companies have more than 25,000 employees, in addition to nearly 5,000 employees in the stores of RONA's independent affiliate dealers.