RONA Deslongchamps celebrates the end of its Rivière-Rouge store renovations

The store features a redesigned showroom with a new selection of appliances and more seasonal products on display

Boucherville, QC – May 8, 2019 – Lowe's Canada, one of Canada’s leading home improvement companies, is celebrating the end of the renovation work at the RONA Deslongchamps store, located at 400 rue de l’Annonciation Sud, in Rivière-Rouge, Quebec. The dealer owner has completely redesigned the ground floor of the two-storey building in order to introduce an appliance department, improve the shopping experience, and enhance the showroom. The 6‑week renovation work represented an investment of $100,000. In total, 300 additional products are now available in store.

“Our priority is to meet the needs of professional and retail customers in and around Rivière-Rouge. The closure of the only appliance retailer in a 50-kilometre radius prompted us to undertake the work and train our employees to better serve the community,” stated Éric Deslongchamps, store owner. “We have introduced around twenty appliance models and have also taken the opportunity to improve foot traffic and enhance our seasonal product offering.” 

Consumers in the Upper Laurentians will now find major appliance brands—such as GE and Samsung—at the RONA store in addition to a wider special-order selection. The new showroom allows customers to see and feel more product demos, including outdoor furniture and barbecues.

“Éric Deslongchamps and his team have once again shown their willingness to be one step ahead of their customers’ needs. They are very involved in the Upper Laurentians economic and social development and use their expertise and passion to benefit their community,” said Philippe Element, Vice-President, RONA & Ace Sales and Dealer Support. “We are proud to count RONA Deslongchamps among our network of dealer and to have been partners in their success since 2006.”

To share the news, please use @Ronadeslongchamps (Facebook), @RONAinc (Twitter), and @RONA (LinkedIn).

About RONA Deslongchamps

For over 80 years, RONA Deslongchamps has been meeting the constantly evolving needs and expectations of its retail and professional customers. The extensive know-how of the great home improvement families—Constantineau, Whear, Daudelin, and Deslongchamps—entwined in the business’s history, has shaped its identity. Known for its excellent service, the business is also deeply involved in the communities it serves. With its three stores located in Mont-Laurier, Rivière-Rouge, and Maniwaki, RONA Deslongchamps is the go-to destination in the Upper Laurentians and Gatineau Valley for construction, home improvement, and decoration projects.

About RONA

Created in 1939, RONA is a banner of Lowe’s Canada, one of Canada’s leading home improvement companies headquartered in Boucherville, Quebec. Spanning the entire country, its vast network of more than 400 stores includes both corporate stores and independent affiliated dealer stores. Known for its large in-store and online product selection as well as for its installation services, RONA also provides expert support and advice to its retail and pro customers for their building and renovation projects. For more information, visit or follow us on Twitter, Facebook, and Instagram.

About Lowe’s Canada

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With fiscal year 2018 sales of $71.3 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Based in Boucherville, Quebec, Lowe’s Canadian business, together with its wholly owned subsidiary, RONA inc., operates or services more than 600 corporate and independent affiliate dealer stores in a number of complementary formats under different banners. These include Lowe’s, RONA, Réno-Dépôt, Ace and Dick’s Lumber. In Canada, the companies have more than 28,000 associates, in addition to approximately 5,000 employees in the stores of independent affiliate dealers operating under the RONA and Ace banners. For more information, visit