RONA Launches New Private Label Laflamme & Co

A line of affordable, quality barbecues and outdoor cooking products that will appeal to grill novices and experts alike

Boucherville, Québec, April 24, 2025 – RONA inc., one of Canada’s leading home improvement retailers, operating and servicing some 425 corporate and affiliated stores, is launching its new private label, Laflamme & Co, featuring a wide selection of outdoor cooking products that are made to enjoy the pleasures of summertime cooking, good company, and unforgettable moments with loved ones. With this new private label, sold exclusively at RONA+ and RONA stores as well as online at rona.ca, the company aims to offer its clientele a range of quality barbecues, griddles, pizza ovens, and accessories at low prices for an amazing culinary experience.

“It is possible to find good quality outdoor cooking items at great value with our new private label,” said Doug Young, Chief Merchandising Officer at RONA inc. “This is a great addition to our outdoor cooking assortment because it allows us to deliver great value when Canadians need it the most. Whether you’re a grill novice or an expert who is looking for a barbecue, griddle, pizza oven, rotisserie, brush, or spatula, this new selection is sure to please,” he added.

To see the selection online, visit rona.ca. To share this news on social media, please use @RONAEN (Facebook), @RONA (LinkedIn), and @RONAinc (X).

About RONA inc.                                                                                    

RONA inc. is one of Canada’s leading home improvement retailers, headquartered in Boucherville, Québec. The RONA inc. network operates and services some 425 corporate and affiliated stores under the RONA+, RONA, and Dick’s Lumber banners. With a long and rich history, RONA inc. has supported Canadians in their home improvement and construction projects since 1939. To achieve this, the company relies on a team of 21,000 employees and strives to provide an inclusive workplace where everyone is invited to contribute. As a result of its ongoing efforts in sustainable development, the company is also recognized as one of Canada’s greenest employers. To learn more about the company, visit www.ronainc.ca.