RONA wins multiple awards for its marketing initiatives

The “Mike chez RONA” phenomenon resonates with Canadians

Boucherville, Québec, June 12, 2026 – RONA inc., one of Canada’s leading home improvement retailers, operating and servicing over 425 corporate and affiliated stores, along with its creative and media agencies, Sid Lee, Courage and Cossette, have been recognized for their marketing initiatives. The partners won awards at Strategy Magazine’s Marketing Awards gala, as well as the 2026 IDEA Competition awards ceremony, powered by the A2C in collaboration with the SDGQ. Most noteworthy was the “Mike chez RONA” campaign, which has already won multiple awards in both Québec and English-speaking Canada.

“These awards are a tribute not only to the power of creative ideas that genuinely resonate with our customers, but more importantly, to the exceptional collaboration between our teams and partners. Proof that combining creativity, relevance and execution can have a real impact on both our brand and our customers,” said Catherine Laporte, Chief Digital and Marketing Officer, RONA inc.

At the Marketing Awards gala, which was held on June 3, RONA and its partner agencies won:

• Gold in the Music category for the “Mike chez RONA” campaign
• Bronze in the Film – Campaign – 30 Seconds and Under category for “Mikemania”, the ad that launched the company’s “Mike chez RONA” figurines
• Silver in the Film – Single – Over 30 Seconds Long Form category for the “Build it Right, Build it RONA” campaign, featuring “Half-Ass”

At the IDEA Competition awards ceremony, held on June 11, RONA, along with Sid Lee and Cossette, won several awards for its initiatives, including:

• Grand Prix in the “Grand Prix Création publicitaire” category for its “Mike chez RONA” campaign
• Coup de Coeur in the “Coup de cœur Média” category for its “Mike chez RONA” campaign
• Gold in the “Meilleure campagne intégrée : plus de 500 000 $” for its campaign with McDonald’s
• Gold in the Music Category for its “Mike chez RONA” campaign
• Gold in the “Plus de 30 secondes (pièce unique)” category for its ”Mike chez RONA” campaign
• Gold in the “Meilleure utilisation des relations publiques” category for its “Mike chez RONA“ campaign
• Silver in the “Réalisation – Film publicitaire pour un service, produit ou détaillant” category for its 2025 spring campaign
• Silver in the “Campagne intégrée” category for its “Mike chez RONA” campaign
• Silver in the “Meilleure utilisation de la commandite ou de l’intégration de marque” category for its Knock on Wood campaign
• Bronze in the “Design de plateau” category for its 2025 spring campaign
• Bronze in the “Montage” category for its 2025 spring campaign
• Bronze in the “Stratégie conversationnelle” category for its campaign with McDonald’s
• Bronze in the "Meilleure utilisation de la commandite ou de l’intégration de marque” for its campaign with McDonald’s
• Bronze in the “Stratégie conversationnelle” for its “Mike chez RONA” campaign
• Bronze in the “Stratégie d’engagement ou d’activation” for its “Mike chez RONA” campaign

About RONA inc.

RONA inc. is one of Canada’s leading home improvement retailers, headquartered in Boucherville, Québec. The RONA inc. network operates and services over 425 corporate and affiliated dealer stores under the RONA+ and RONA banners. With a long and rich history, RONA inc. has been supporting Canadians in their home improvement and construction projects since 1939. To achieve this, the company relies on a team of 21,000 employees, to whom it strives to provide an inclusive workplace where everyone is invited to contribute. As a result of its ongoing efforts in sustainable development, the company is recognized as one of Canada’s Greenest Employers. To learn more about the company, visit www.ronainc.ca/.