RONA wins the ''E-Commerce Experience'' award at the Excellence in Retailing Awards Gala
Boucherville, Québec, June 4, 2025 – RONA inc., one of Canada’s leading home improvement retailers, has been awarded the “E-Commerce Experience” prize at the Excellence in Retailing Awards Gala, hosted by the Retail Council of Canada on June 3. The award celebrates RONA’s innovative leadership in digital retail, with a special spotlight on the launch of its new AI-powered search tool on rona.ca.
This enhanced search experience has delivered measurable improvements in customer satisfaction, helping shoppers find the right products more quickly and intuitively. It’s a key step in RONA’s ongoing efforts to elevate its digital capabilities.
“Congratulations to the teams involved in this project for such a well-deserved award,” said J.P. Towner, President and Chief Executive Officer at RONA inc. “I am proud to see their efforts and creativity being recognized nationally. More importantly, I am thrilled to see the impact of this project on our customers, whose satisfaction rate is now significantly higher. The quality of a search engine is crucial to a great digital experience, and thanks to this project, RONA is truly positioned as the industry leader in e-commerce,” he added.
Leveraging artificial intelligence to serve customers
As part of its digital transformation strategy, last fall, RONA launched a brand-new online search tool integrated to its transactional website for an enhanced customer experience. A result of countless efforts and major investments, the new search engine relies on a powerful algorithm to provide each customer with personalized search results. This AI-powered tool learns in real time and automatically adapts its suggested results to the user’s behaviour to personalize their online shopping experience; instead of simply using word-to-word matches, the tool now presents products that match the customer’s search profile.
In addition to enhancing the overall online shopping experience, increasing customer satisfaction and boosting sales, the new technology is also a valuable resource for store employees, who can now rely on precise search results that are updated in real time to help customers in store.
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About RONA inc.
RONA inc. is one of Canada’s leading home improvement retailers headquartered in Boucherville, Quebec. The RONA inc. network operates or services some 425 corporate and affiliated dealer stores under the RONA+, RONA, and Dick’s Lumber banners. With a long and rich history, RONA inc. has supported Canadians in their home improvement and construction projects since 1939. To achieve this, the company relies on a team of 21,000 employees, to whom it strives to provide an inclusive workplace where everyone is encouraged to contribute. Additionally, the company is recognized as one of Canada’s Greenest Employers for its ongoing commitment to sustainability. To learn more about the company, visit www.ronainc.ca.