Build from the Heart was launched to mark the 25^th anniversary of the RONA Foundation. Its goal is to provide financial support to non-profits that have a project aimed at revitalizing a living environment or facilitating access to housing for people in need. More specifically, this program is intended to help victims of domestic violence and their children, low-income families and people with disabilities or mental health issues.

The Heroes campaign gives employees from our network the opportunity to get involved in their communities by supporting a local non-profit organization of their choosing. Throughout September, employees raise money in stores to help these organizations fulfil their mission or carry out a specific project. At the end of the campaign, we match 50% of customer donations, up to $2,000 per store.

In 2019, we received a Philanthropic Leadership award at the Retail Council of Canada’s Excellence in Retailing Awards Gala for our Heroes campaign, which helps transform neighbourhoods into communities.