Build from the Heart

The 2025 edition is now over!

Thanks to the outstanding mobilization of our employees, customers, and vendor partners, the RONA Foundation will donate a total of $1.3 million to eight non-profit organizations across Canada. This initiative, aimed at supporting projects that revitalize living environments and facilitate access to housing for vulnerable individuals, has once again demonstrated the power of solidarity. The fundraising campaign, held in all RONA and RONA+ corporate stores as well as online from April 21 to May 31, 2025, helped support organizations working with victims of domestic violence and their children, low-income families and people with disabilities or mental health issues. Thank you to everyone who contributed to making this campaign a success. Together, we are building stronger communities! Details about the 2026 campaign will be announced in fall 2025, followed by a call for applications.

Discover the supported organizations in 2025

Alberta

Habitat for Humanity Edmonton

Target audience: Low-income families

Amount donated: $100,000

Habitat for Humanity Edmonton brings communities together to empower families and individuals to build strength, stability, and self-reliance through affordable homeownership.

“This partnership is helping create four new homes for future Habitat homeowners in a thoughtfully designed condo building that also includes a daycare and shared community space. These homes are being built under Habitat Canada's Black Families Initiative, which aims to address the disproportionate barriers to homeownership faced by Black Canadians.” – Dr. Ann-Marie Reddy, President & CEO

British Columbia

Hollyburn Community Services Society 

Target audience: Individuals with special needs or mental-health issues

Amount donated: $150,000

Hollyburn Community Service Society provides a continuum of support to youth, seniors, individuals and families with social vulnerabilities on the North Shore. 
 
“This is a remarkable opportunity presented by the RONA Foundation's Build from the Heart initiative. This contribution provides a threefold benefit to Hollyburn and the young people we assist. It guarantees that the Safe House can be adapted to climate change, safeguards youth facing homelessness from the severe heat and cold we endure, and will greatly reduce the annual operating costs of the Safe House. We are immensely grateful for this contribution. Thank you, RONA Foundation!” – Mark Friesen, Executive Director

Manitoba

South Central Committee on Family Violence Inc. (Genesis House)

Target audience: Victims of domestic violence

Amount donated: $50,000

“Genesis House is honoured and grateful to the RONA Foundation’s Build from the Heart Program for supporting our transitional housing project. Our project will create 25 apartments with 57 beds for women and children who have experienced domestic violence. This new facility located in rural Manitoba will provide safety, support, time for healing and, most importantly, a fresh start. Thank you, RONA Foundation, for helping make this dream a reality!” – Angela Braun, Executive Director

Nova Scotia

Habitat for Humanity Nova Scotia

Target audience: Low-income families

Amount donated: $50,000

Habitat for Humanity Nova Scotia brings communities together to help families build strength, stability and independence through affordable homeownership.

“We are incredibly grateful to the RONA Foundation for their generous support through the Build from the Heart program. This funding will help us launch the Habitat Home RePair program, allowing us to provide critical home repairs that improve safety and accessibility for people across Nova Scotia. With this support, we’re building stronger communities and ensuring more people can stay in the homes they love." - Donna Williamson, CEO

Ontario

Lanark County Interval House

Target audience: Victims of domestic violence and their children

Amount donated: $300,000

The organization believes that all women and their children have the right to live a life free of sexual and domestic violence. They provide protection, support, safer options and advocacy toward the elimination of violence against women.

“With support from the RONA Foundation’s Build from the Heart program, we can make necessary upgrades to our shelter and thrift store, reinforcing security measures while improving accessibility for all. These improvements will not only enhance the comfort and safety of our residents, but also strengthen our ability to provide life-changing support to those in need." – Erin Lee, Executive Director 

Ontario

Gillian's Place

Target audience: Victims of domestic violence and their children

Amount donated: $300,000

“Gillian’s Place is tremendously thankful to be a 2025 Build from the Heart recipient. RONA’s inspiring generosity is helping our $10 million Build a Safer Future campaign become a reality. This vision is not just building walls, we are building dignity, resilience, and hope. Once complete, we will have eleven more shelter beds, expanded areas for survivor programming, and a true hub for healing and support. Thank you to RONA and RONA Foundation for helping fuel a future where every survivor has the space, support, and strength to rebuild their lives.” - Nicole Regehr, Executive Director

Québec

La traversée centre de crise et de prévention du suicide 

Target audience: Individuals with special needs or mental-health issues

Amount donated: $300,000

The mission of La Traversée centre de crise et de prévention du suicide is to provide services and activities in prevention, intervention and postvention to the population of the MRC de Pierre-De-Saurel, in the Montérégie region.

“This invaluable support from the RONA Foundation will drive our expansion project, which will include adapted accommodations for people with disabilities, improved facilities for residents and support workers, and multi-purpose spaces that will promote exchanges with our clientele and support workers.”– Sylvain Dupuis, Executive Director

Saskatchewan

Moose Jaw Women’s Transition Association Inc. 

Target audience: Victims of domestic violence

Amount donated: $50,000

The organization provides emergency shelter, support, programming, advocacy and referrals as they work toward ending the cycle of abuse and violence within the Moose Jaw and District community.

“The Moose Jaw Transition House is so grateful to the RONA Foundation’s Build from the Heart program. This incredible program will enable us to repair our shelter to enhance the quality of life for women and children in our community who are fleeing domestic violence by providing them with a safe and comfortable refuge, where they can heal, grow and thrive.” – Amber Wilk, Human Resource & Administration Coordinator